We helped an automobile startup launch their first solar-electric vehicle at the Delhi Auto Expo 2023 by designing their event booth, brochures, spec sheets, website, and more.
Our design strategy was to strategically place the most important point - "India's first solar car" - in a highly visible location from any direction. We opted for a minimalistic design approach that allows the vehicle to stand out. During the design process, we carefully considered various details such as the car's dimensions, colour, lighting, and average human height to ensure that our final output achieved the desired impact.
While maintaining a minimalistic approach for the website design as well, we incorporated some engaging interactions to ensure a positive user experience. Our design approach aimed to strike a balance between simplicity and functionality, with a focus on providing users with an enjoyable and intuitive experience.